Industry Set Project.
It is a live brief to finish a whole advertising design solution, including graphic design and web visual communication, which was based on real business standard settled by ICO/BEAR Group.
The branding I created is a fish food made by herring.The key values are tradition, british, craft and health. I want to make the herring not only to be a product. It is also a kind of traditional culture. It is not just selling the fish, it is to let more people know herring and bloater.